Top-Selling Pickup Trucks in the U.S.
Pickup trucks often enjoy unparalleled brand loyalty compared to other vehicle categories. For some buyers, this makes the decision-making process easier, while for others, it can be a bit overwhelming. If you're considering your first truck or are thinking about switching to a different brand, we've compiled a list of the bestselling trucks to help guide you in the right direction.
Keep reading to discover the most popular pickup trucks in the U.S., based on sales data through the third quarter of 2025. For vehicles offered in various configurations, such as hybrids, those numbers are included in the total sales. We regularly update our website with the latest figures, so some details in this article, such as pricing or ratings, might differ from our rankings or reviews.
1. 2025 Ford F-Series
207,732 units sold
U.S. News Rating: 9.7/10
Starting Price: $37,450
The Ford F-150 has long been a top-seller, and it continues to lead our list this year. This number includes sales of the F-150, F-250 Super Duty, and the electric F-150 Lightning, with the F-150 being the clear favorite among them. According to Managing Editor Alex Kwanten, its success stems from its impressive range of powertrains, options, and overall quality.
The F-Series isn’t just popular in the U.S.; it's a favorite worldwide. Ford keeps the lineup fresh with styling updates, special editions, and versatile powertrains, making the F-Series truck instantly recognizable. The F-150 excels in towing and hauling capacity, and while its interior is high-quality, some competitors offer even more luxurious features in their top trims.
2. 2025 Chevrolet Silverado
141,631 units sold
U.S. News Rating: 8.9/10
Starting Price: $37,000
The Chevrolet Silverado's impressive sales figures cover the Silverado 1500, heavy-duty 2500HD, and the electric Silverado EV. However, most of the credit goes to the Silverado 1500. It’s one of Chevy's mainstay models and widely recognized, often considered more accessible than its counterpart, the GMC Sierra 1500. Reviewer Michael Teo Van Runkle notes that each trim level offers something valuable.
The Silverado 1500 is surprisingly easy to drive, and its engine options provide ample power. The Crew Cab offers a spacious interior, although it leans more toward utility than luxury. While its crash test scores are mixed, the Silverado lacks some standard features that its closest rivals offer.
3. 2025 GMC Sierra
88,810 units sold
U.S. News Rating: 9.0/10
Starting Price: $38,300
The GMC Sierra lineup includes the Sierra 1500, 2500HD, and the electric Sierra EV, but it generally trails its Chevrolet counterpart in popularity. However, Senior Editor Michael Teo Van Runkle points out that GMC trucks offer a higher level of refinement for buyers with bigger budgets.
The Sierra serves as GMC's more premium version of the Silverado, though it’s typically pricier and marketed more toward tradespeople than families or first-time truck buyers. The Sierra is easy to maneuver, even though it's a full-size truck, and features standard cruise control. The truck offers a variety of cab and bed length options, though lower trims can feel basic, and adding features can quickly escalate the price.
4. 2025 Ram 1500
88,066 units sold
U.S. News Rating: 9.5/10
Starting Price: $40,275
The Ram 1500 is often regarded as the most refined domestic full-size pickup, though it doesn't quite match the sales of its Ford and Chevrolet rivals. Senior Editor John Vincent praises Ram for offering great style, performance, and sophistication. For 2025, the Ram 1500 receives a refresh with updated styling, infotainment, and changes to its trim lineup.
The Ram 1500's bold exterior matches its strong performance, with a variety of powertrains and suspension upgrades available. Inside, the truck feels elegant and well-appointed, with quality materials and an intuitive infotainment system that’s easy to navigate.
5. 2025 Toyota Tacoma
73,591 units sold
U.S. News Rating: 8.8/10
Starting Price: $31,590
The Toyota Tacoma is a popular midsize truck, particularly among buyers who are not drawn to the major U.S. brands. Editor Zach Doell highlights the Tacoma's reputation for reliability, impressive off-road abilities, and strong resale value. Sales have grown since the end of the previous generation, showing its continued popularity.
The Tacoma's cab is well-constructed with supportive front seats, but rear-seat space is tight, so it may not be the best choice for larger families. Buyers can choose from various engine, transmission, and suspension options, and the Tacoma comes with a comprehensive suite of driver-assistance features and an easy-to-use infotainment system with wireless smartphone connectivity.
6. 2025 Toyota Tundra
35,979 units sold
U.S. News Rating: 9.0/10
Starting Price: $40,090
Senior Editor John Vincent appreciates the Tundra’s appeal to loyal Toyota customers, even though it doesn’t compete as strongly against domestic full-size trucks. Despite being redesigned in 2022, the Tundra still feels a bit dated. However, the Tundra's rugged nature is part of its charm.
Newly available features like massaging seats and a power tailgate give the Tundra a competitive edge. Its twin-turbo V6 engine delivers solid performance, and the optional hybrid powertrain helps improve its average fuel economy. While the interior feels upscale for a pickup, the Tundra’s towing and hauling capabilities fall short compared to its rivals.
